Model your business in minutes,
not spreadsheets.
Three default curves — agency cost, media cost, revenue. Plug in your products. Watch the lines move. Save as many scenarios as you need.
Actuals before TODAY.
Fill in the past. Empty cells = 0. One row per metric, one column per past month — oldest left, newest right. Paste a tab- or newline-separated chunk from Excel/Sheets to fill multiple cells at once.
Cost & revenue curves.
Tune your three default lines — agency, media, revenue — or add custom curves. Each row commits with its own Apply.
How you buy traffic.
Each row is a paid acquisition channel with its own funnel and anchor. Pick the metric you can measure — spend, impressions, clicks, leads, or orders — and watch the rest derive live. Active channels add a band to the cost stack in the chart above.
Initiatives — what if we did X starting M+N?
Each row targets one metric (e.g. boost Google Ads CTR from 2% to 3% starting M+3), runs across a window, and carries a cost. Toggle initiatives on/off to A/B-think the impact.
What you sell.
Every active row contributes to the revenue line. Margin is informational.
Products project forward. To enter past revenue or media spend as actuals, edit the curve history directly.
Coming next. For now, duplicate a sim and switch between them from the dropdown.