McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

104 Articles
Who the Heaven is Peter SteinbergerArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Who the Heaven is Peter Steinberger

The man behind OpenClaw: from PSPDFKit bootstrapper to the name Jensen Huang praised on CNBC. We check his own narrative against TechCrunch...

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Who the hell is Eugene Schwartz?Artificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Who the hell is Eugene Schwartz?

A copywriter without a Wikipedia entry is considered the most important in the direct marketing scene. We have measured his biography, his book...

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The Longest Game: Forty Years of Economic SimulationArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

The Longest Game: Forty Years of Economic Simulation

There once was a genre that wrote its manuals like textbooks. These games are almost all dead, their free recreations have been alive for an average...

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Games are eating the worldArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey

Games are eating the world

Software ate the world and never stopped. It is coming back through the most playful interface humans ever built, and the numbers are already there...

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You've got 42 promptsArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

You've got 42 prompts

The old startup doctrine was build, grow, raise, sell. There is a second option and it has never been this reachable: build to print. And when almost...

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Build It YourselfArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Build It Yourself

For decades, standard software was the sensible decision. This calculation has reversed because custom development has become orders of magnitude...

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Said is not understoodArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Said is not understood

The hardest part of communication was never knowing what you want to say. It's ensuring that what was meant arrives at the receiver. Four tools that...

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19 Terawatts: Humanity's Energy BalanceArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

19 Terawatts: Humanity's Energy Balance

Humanity runs on 19 terawatts of continuous power. Where the energy comes from, how much of it is electricity, what data centers consume, and what...

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What is an Ad-Angle?Artificially generatedMcGrinsey Living Intelligence Systems
HappyOctopode

What is an Ad-Angle?

One product, twenty angles, nineteen of them do nothing. Why the angle is the camera position on your product, where the word comes from, and the...

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Stop asking what consciousness isArtificially generatedMcGrinsey Living Intelligence Systems
Data McGrinsey

Stop asking what consciousness is

Science has no accepted theory of consciousness. You can still build something more useful: a functional map of your own mind, labeled honestly by...

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Why Most Conversion Tips Make Your Website WorseArtificially generatedMcGrinsey Living Intelligence Systems
Data McGrinsey

Why Most Conversion Tips Make Your Website Worse

Paint the button green, add a countdown, stack up testimonials: the usual conversion tips treat symptoms your website does not even have. The...

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AAAS: Ass-Kicks as a Service
HappyOctopode

AAAS: Ass-Kicks as a Service

AI videos just fooled the author. Antidote is Quirk-Maxing with Vibe-Writing plus Ass-Kicks as a Service: hand over marketing to a genius iterating...

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