McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

104 Articles
If you know who you are, you can be who you want
HappyOctopode

If you know who you are, you can be who you want

Speak into your phone and see a live map of your thoughts, feelings and hidden parts. Happiness-Tech helps you know who you are so you can become who...

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Meet the AI Meme Millionaire
HappyOctopode

Meet the AI Meme Millionaire

Ben Benkhin went from Toronto gamer to AI meme millionaire by packaging obscure models into simple apps like Wombo and Dream that hit 250M installs...

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The Billionaire School That Wants to End School
HappyOctopode

The Billionaire School That Wants to End School

Kids hit top 0.1% scores with two hours of AI study daily at Alpha School. Joe Liemandt breaks 25 years of silence on Timeback and ending the factory...

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Marketing Processor McGrinsey
HappyOctopode

Marketing Processor McGrinsey

McGrinsey builds growth like Steve Jobs hired: only A-players. Two marketing nerds put pattern recognition to work so ambitious teams cut CAC and...

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Startup Savants Deliver the Hotter Shit
Data McGrinsey

Startup Savants Deliver the Hotter Shit

Organizations claim to center User Experience but almost nobody takes it seriously. A strategic savant maps CAC, CLV and dominance, then offers...

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The kid who runs a videoarmy
HappyOctopode

The kid who runs a videoarmy

A soup-to-nuts playbook for a decentralized clipper army: raw footage, clear rules, and pay-per-view bounties that turn long-form minutes into...

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Market Meditations
HappyOctopode

Market Meditations

Marketing is a meditation on people. Whoever understands people, understands the market:

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